http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/ Metrics, successes & flaming disasters in digital marketing Tue, 16 Mar 2010 04:27:42 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/comment-page-1/#comment-61428 Dice’s Best Job Ever Video Series Thu, 16 Apr 2009 20:50:51 +0000 http://chasnote.com/?p=145#comment-61428 [...] for some time, since the first time I saw ad creative that began with the provocative question Does Your Tech Job Suck? Forget about the sassy language; I like that Dice kicks off the conversation with its customers by [...] [...] for some time, since the first time I saw ad creative that began with the provocative question Does Your Tech Job Suck? Forget about the sassy language; I like that Dice kicks off the conversation with its customers by [...]

]]> http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/comment-page-1/#comment-61239 Dagan Thu, 12 Mar 2009 17:34:00 +0000 http://chasnote.com/?p=145#comment-61239 I wanted to comment and thank the author, good stuff I wanted to comment and thank the author, good stuff

]]> http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/comment-page-1/#comment-24222 Making Viral Marketing Work at ChasNote Wed, 07 Feb 2007 13:48:52 +0000 http://chasnote.com/?p=145#comment-24222 [...] In my first column as guest blogger for Alan Graham’s “Tales from the Web 2.0 Frontier (ZDNet), I talk about two case studies of “conversational marketing” in which brands managed to to stay on-message while also creating campaigns that achieved PR and viral success — Cisco’s “Welcome to the Human Network” and Dice’s “Rant Banner”: “Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap. But here’s the catch. Most of us – the My Space kids included – don’t want to talk about most companies’ products. We want to talk about ourselves! So what’s an aspiring “conversational marketer” to do? Find a way to associate your brand and products with a conversation that your customers are already having or would like to have.” [...] [...] In my first column as guest blogger for Alan Graham’s “Tales from the Web 2.0 Frontier (ZDNet), I talk about two case studies of “conversational marketing” in which brands managed to to stay on-message while also creating campaigns that achieved PR and viral success — Cisco’s “Welcome to the Human Network” and Dice’s “Rant Banner”: “Every marketer these days wants the kids at My Space befriending their corporate mascots, producing fun-yet-favorable YouTube videos that feature their products and writing blog posts on that fresh, revitalized feeling that comes from using their brand of soap. But here’s the catch. Most of us – the My Space kids included – don’t want to talk about most companies’ products. We want to talk about ourselves! So what’s an aspiring “conversational marketer” to do? Find a way to associate your brand and products with a conversation that your customers are already having or would like to have.” [...]

]]> http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/comment-page-1/#comment-19504 PSFK: “Time to Rape and Pillage as Many Bloggers as Possible” at ChasNote Wed, 24 Jan 2007 01:32:44 +0000 http://chasnote.com/?p=145#comment-19504 [...] Further, I worry that the Google approach — taking humans and creative brainstorming out of the mix — robs the advertising process of value for both buyers and sellers. Obviously, $0.30 versus $13 is a bad deal for a high-value publisher like PSFK. And if ad buyers reward cheapness over impact, we will never again see break-through marketing that accomplishes anything beyond direct-response calls to action.  Some of the early forays into “conversational marketing” that have come through FM in the past year — Dice’s Rant Banner or Symantec’s RSS-powered content ad or Cisco’s Human Network campaign, to name a few — still aren’t possible via Google’s self-service platform. [...] [...] Further, I worry that the Google approach — taking humans and creative brainstorming out of the mix — robs the advertising process of value for both buyers and sellers. Obviously, $0.30 versus $13 is a bad deal for a high-value publisher like PSFK. And if ad buyers reward cheapness over impact, we will never again see break-through marketing that accomplishes anything beyond direct-response calls to action.  Some of the early forays into “conversational marketing” that have come through FM in the past year — Dice’s Rant Banner or Symantec’s RSS-powered content ad or Cisco’s Human Network campaign, to name a few — still aren’t possible via Google’s self-service platform. [...]

]]> http://chasnote.com/2006/05/17/everyones-a-copywriter-with-modems-rant-banner/comment-page-1/#comment-5571 dfgg Sun, 10 Sep 2006 15:08:33 +0000 http://chasnote.com/?p=145#comment-5571 http://blog.people.com.cn/blog/log/showlog.jspe?log_id=1156168049127829 http://blog.people.com.cn/blog/log/showlog.jspe?log_id=1156168049127829

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