Nearly $50MM in “Social Media” Advertising in 2006

04.12.2006

Research firm PQ Media is out with a report on ad spending in weblogs, podcasts, RSS and the rest of the “social media” platforms (from MediaPost). Is it me, or has MediaPost devised some annoying app that prevents cutting and pasting from their articles? In lieu of quoting the article…. PQ Media estimates 2006 spending will be $49.8MM, up from $20.4MM in 2005. Most of the 2005 spending — $16.6MM — was for advertising on blogs, which the report calls “the most mature of the user-generated online media segments.”

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Metrics, successes & flaming disasters in digital marketing