iPod Viewers: One Commercial Is Worth $1.99

Podcasting Stats TV
03.07.2006

From AdAge: 72% of prospective iPod users will watch a 30-second commercial if the sponsor picks up the $1.99 fee for the download, according to a study by Frank N. Magid Associates. After the initial PR glow fades, though, will advertisers continue to pay $1990 CPMs?!

3 Comments
  1. # lisa80 said: July 27th, 2006 at 8:31 pm

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  3. # Abi said: February 3rd, 2007 at 4:15 am

    Awesome, man

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