ChasNote

One ad campaign on Boing Boing right now (using 125×125 GIF creative) is hovering around a 1% click-through rate. That’s is between 10 and 20 TIMES the average CTR for advertisers in that position, and, according to some media-buyer friends, perhaps 20 to 100x the industry average.

So it got me thinking: If we’re all as good at tuning out ads as we say we are, how could one advertiser see such vastly superior click-through results? Sure, this campaign features attractive, scantily-clad female models, but how would we know that?

I wonder if ad banners are making an impression after all.