ChasNote

The title of a recent Gary Stein post made me laugh, “Are Blogs the Ad Inventory Solution?” Poor old blogs — the butt of every joke these days! When Gary takes his tongue out of his cheek, he offers up some sound advice: Amidst all the hype around blogs, all 19-odd million of them, it’s crucial to separate the stars from the dogs before you invest big ad dollars in them:

the write up of the sale of WebLogs, Inc to AOL has BusinessWeek writing about blogs as fantastic source of ad inventory. Advertisers might take heart in this fact, but the existence of blog ad inventory should be taken with a huge dose of caution by advertisers, and their decision to advertise needs to come down to one critical factor: quality.