ChasNote

I’m all for advertising that invites viewers to participate in the experience, whether it’s by way of a quirky game or a discussion at the CEO’s blog. But I had to laugh — or did I cringe? — when I read this explanation by Orbitz CMO Randy Wagner in today’s http://www.nytimes.com/2005/09/21/business/media/21adco.html?pagewanted=all">NY Times:

” ‘Why would a company dedicated to travel have a game site?’ Ms. Wagner asked rhetorically. ‘Because travel today is a game and we want people to know Orbitz is the way to win that game.’”

Have you traveled lately?