Geico Ads Ask Viewers to Make Ads

New Geico ad campaign plans to engage audiences by getting them to produce Geico ads. From AdRants:

“Jumping on the consumer-generated media trendlet, Geico has launched Golden Gecko, a contest in which people can submit 15 second movie trailers featuring the Geico Gecko. Geico isn’t calling them commercials but the rules state all submissions become the property of Geico so it wouldn’t be surprising if a winning entry did become a commercial.”

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