ChasNote

According to MarketingVox, Publicis has formed a venture unit to invest in media companies in order “to assert economic influence over new media and technologies on behalf of advertising clients.” MarketingVox cites Mediapost (MediaBuyerPlanner) as its source. It’s almost funny (in a Stalinist way) to imagine this trend over the next decade — rate negotiations among media buyers & sellers who all have the same boss!