Marketing Advice From Experts

Marketing News

AMEX Open Blog Wins Praise In Multiple Languages

I hope the folks at Cococu are saying nice things! Marketing Shift weighs in, too: “…companies are looking for ways to aggregate communities even if it’s not directly tied to their core business. Chris Brogan points out that American Express is doing just that with its OPEN Forum, which aggregates blog and business information in one place and […]

Advertising Program News

Cheetos Arrives in Soviet Unterzoegersdorf

A simple advertising program we put together for Cheetos and its agencies, Goodby Silverstein and OMD, has gone very, very wrong. The idea was straight-forward: full-day roadblocks of all ad positions on several of FM’s sites and video shows that attract hipsters, such as Boing Boing, Uncrate, Outblush, Mashable, Makezine, Barely Political, You’re The Man […]

Advertising Program Commercial Skipping

Nearly 100% of DVR Users Skip Commercials

According to a recent survey of 5,800 mainstream US TV viewers, 93% of people are watching more TV than they were last year. A lot of that growth, however, is coming from TV-watching on the Internet (more than half are viewing some TV online, 15% are watching more than 6 hours per week online) and time-shifted […]

Cheetos Arrives in Soviet Unterzoegersdorf

Conversational Marketing Statistics

Facebook’s 140 Billion Photos Represent 4% of Photos Ever Taken By Humans

Ten percent of all the photos we have were taken in the past 12 months,” says Jonathan Good on the blog for 1000memories, a photo organizing and sharing site. Digital cameras are now ubiquitous — it is estimated that 2.5 billion people in the world today have a digital camera[6]. If the average person snaps 150 […]

Does Relevant Advertising Mean Selling Out?

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